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SLG creative studio is a full service creative agency
Working with clients and products that help
and inspire people to stay active and go outdoors

Satisfy x Osprey Launch 
Concept, Art Direction & Production
Photography: Michael Bodiam

Drone OP: Axis FPV
Music: Zeyn Mroueh

Klättermusen - Long Days and Fast Nights (SS23)
Concept, Art Direction, Directing & Production

Video: Steep Learning Group   Stills Photography: AF Webb   Music: August Zachrisson

Film and stills for the launch of Klättermusen’s SS23 collection as well as the introduction of their trail running line.

Gramicci SS23 Campaign
Concept, Art Direction & Production
Photography: AF Webb


Klättermusen Ski-Mountaineering
Art Direction & Production
Photography: Erik Hedman

Klättermusen ski-mountaineering collection shot together with the Georgian Mountain
Guide Association in the Caucasus Mountains


Equipment Study
Art Direction & Graphic design
Photography: Michael Bodiam

Rapha MTB - Digger
Editing & Graphic design
Director: AF-Webb   DP: Jake Forsythe Music: August Zachrisson


Vivo Barefoot - Tracker Decon
Concept & Art Direction

Stills Photography: AF Webb   Directed by: Rawtape DP: Elliott Holbrow  Styling: Tiz Smith

Film and stills concept for the launch of the Tracker Decon,
a new breed of barefoot style hiking shoes that brings you closer to nature.

Steep Learning Group for Outsiders
Art Direction, Styling, Graphic Design & Production 
Photography: AF Webb  

Concept and production for the launch of SLG’s chalk bags,
tees and sweaters online and at Outsiders store.

East London Climbing (and Sculpture) Guide
Art Direction, Graphic Design and Production 

Photography: Michael Bodiam

A guide to the Shoreditch Park and Mabley Green boulders in London,
Including drawn topos for 85 boulder problems, as well as a new text by the artist John Frankland.
All distributed as an off-set printed double-sided foldable poster.
Supported by: The British Mountaineering Council (BMC)

Chaco x Outsiders Launch
Art Direction, Direction, Editing, Graphic Design & Production
Stills Photography: AF Webb  Styling: Josh Rothery   DP: Paul Chambers   

Video and print for the Outsiders x Chaco Sandal Launch

Steep Learning Group x Les Others
Art Direction, Graphic Design and Production
Photographer: AF Webb

Editorial for Les Others Magazine. The fourteen spreads
looks at climbing and our human need for classifying and ordering
everything around us as well as the language we use for categorisations.

ATR, Stockholm - Shop Interior
Creative direction

Store concept and modular interior developed
in collaboration with Fredrik Paulsen and Erik Åberg

Vivo Barefoot
Art Direction, Styling and Production
Photographer: AF Webb

Art direction for various Vivo Barefoot shoes as an
ongoing collaboration developing the visuals of the brand.

#eyeroll   #eyeroll

Thanks for looking, don’t hesitate to reach out to discuss projects or collaborations.


+44 7526 752904